SMAS

Booth / Activation

Client

SMAS Oeiras e Amadora

Agency

37 Design

Services Provided

Booth Design / 3D viz

Team

Francisco Cunha / Nuno Porto

Project Red

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Droplet by droplet, in a steady flow

The SMAS of Oeiras and Amadora stand is born under the motto H2O – Plan for Water Efficiency, making water the central axis of its entire visual and experiential narrative.

More than a space, it embodies a concept in motion — a dialogue between two distinct yet complementary languages: the technical and sustainable precision of the H2O Plan, and the vibrant energy of Oeiras Sets the Flow. Two forces that find balance, revealing the essential role of SMAS in the sustainable future of the municipality.

This vision takes shape in the stand’s materialization: a dynamic, living space where the exhibition elements themselves take the form of droplets, symbolizing continuity and transformation. The environment evolves at the flow of each visitor’s experience, with different areas interacting like distinct currents within the same stream.

The entrance portal, inspired by the visual identity of the H2O Plan, ensures immediate recognition and marks the beginning of a sensory journey.

Inside, the space unfolds into three complementary zones that flow naturally into one another. A pedagogical area, dedicated to the H2O Plan, invites discovery and learning, turning knowledge into an inexhaustible source. A lounge area offers a moment of pause and contemplation, where the presence of water is constant, immersive, and almost meditative. Finally, a children’s area transforms water into play and experimentation, adding a playful, interactive dimension that enhances the participatory nature of the stand.

Throughout the entire experience, water moves in a steady flow within a suspended structure above the visitors, connecting all zones in a continuous cycle. This aerial installation, reinforced by sound and visual effects, evokes the living presence of water — fluid, vital, and ever in motion.

Droplet by droplet, in a steady flow — the stand becomes a symbol of balance between efficiency and celebration, sustainability and movement.


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Services

Design

  • 3D Design
  • 3D Art Direction
  • 3D Motion Design
  • 3D Visualization

Brand

  • Identity Support
  • Brand Environments
  • Brand Touchpoints
  • 3D Guidelines
  • Campaign Assets

Tools

Academic Background

Academic

  • Equipment Design/ FBAUL 1995 /Licence
  • Design/ FAUL 2008 /Post-grad
  • Brand Management/ ISCTE 2010 /Executive Master

Professional

  • Management & Marketing/ IEFP 2006 /
  • Studio Photography/ IPF Porto 2013 /
  • CCP (Tutoring Certificaction)/ IEFP 2016